Pay Per Click Specialists
How do you minimise the impact of Google’s Consent Mode V2 on your website?
In March 2024, Google will start to enforce the use of its Consent Mode V2.Consent Mode v2 must be implemented if you want to keep collecting audience data and run effective remarketing/Performance Max campaigns. According to Google’s support page, advertisers that don’t adopt the new framework by the deadline will lose the ability to serve personalised and remarketed ads. Minimising the impact of Google’s Consent Mode on your website analytics data and advertising involves a multi-faceted approach that ensures compliance…
Mastering Keyword Research for SEO: The 80/20 Approach
Navigating the world of Search Engine Optimisation (SEO) can be challenging, but one fundamental aspect of proper SEO is effective keyword research. By focusing on the Pareto Principle, we can apply the 80/20 approach to our keyword research, aiming for the top 20% of keywords that yield 80% of the desired results. In this article, we will provide a step-by-step process to conduct efficient keyword research, including the use of various resources to achieve the best possible results. Step 1:…
10 Reasons Why WordPress is the Perfect Platform for SEO Success
If you’re looking to create a website that ranks well in search engines and attracts organic traffic, then WordPress is the ideal platform to consider. With its powerful features and user-friendly interface, WordPress makes it easy for anyone to create a search engine optimised website. In this blog post, we’ll explore 10 reasons why WordPress is a fantastic choice for SEO success, and why you should consider it for your next web project. 1. High Visibility: Get Discovered by Search…